A strategic transformation – for long term growth
Over the past year, NIMO has undergone extensive development work. The ambition has been clear: to create and shape a brand that reflects who NIMO is today – and where the company is headed tomorrow. The most visible result of this work is now about to be unveiled: a new visual identity marking the start of the next chapter.
But this is more than just a new look. It’s both a reflection of – and a result of – an evolved brand and communication strategy, developed to strengthen NIMO’s position, maintain competitive advantages, and meet the future with the right tools. Everything has been designed in a modular way, allowing it to grow and evolve alongside NIMO and in step with the industry.
“We’ve developed an identity that more clearly communicates who we are, what we stand for, and how we want to engage with others. It should be easy for our customers, partners, and other stakeholders to understand our offering and find the right information based on their purpose for reaching out,” says Johanna Wallentin-Stenlund, Head of Marketing and Communications at NIMO.
A key part of the update is also the revised naming strategy. By naming and categorizing all products more consistently, NIMO makes it easier to understand what each product offers – and the value it creates. For those familiar with water and wind, each name also carries a subtle clue to the product’s function.
Hints of the upcoming changes were first shared in December 2024 in the year-end summary, where CEO Per Fjaestad reflected on a strong year and looked ahead to a new phase. The launch is now being rolled out through selected digital channels, with more elements of the change becoming visible throughout the spring – both internally and externally.
“This is an important step for us. We want to continue building long-term relationships, stay relevant in what we do, and be prepared for the challenges and opportunities the future will bring,” says Johanna Wallentin-Stenlund.
