Should your store manager steam clothes for hours?
Alizé is a new and innovative product designed for professional use. With technology and features that enable a more efficient approach to steaming and refreshing garments, your staff can focus more on sales. Without compromising the store's visual appeal, they can concentrate on value-adding tasks and enhancing the customer's overall shopping experience, while the product itself delivers value directly to the customer.
Innovative technology for a better in-store customer experience
In retail, it’s crucial that products are visually appealing, especially in fashion environments. Displayed clothes should look fresh, smooth, and attractive. Upon delivery, clothes are often packed in boxes, and many garments must be hand-steamed before being displayed.
Hand-steaming clothes is a time-consuming task, and the staff’s main priority is to provide customers with a great shopping experience, which can be difficult if there’s a large volume of garments. Clothes that have been tried on and have an unwelcome odour also pose a challenge, as traditional hand steamers do not effectively remove odours. The new product’s features and innovative technology smooth out wrinkles, reduce odours and restore the shape of textiles.
Responsible value proposition and quick ROI
The concepts of slow and fast fashion have changed consumers’ awareness regarding clothing purchases. Trends to reduce purchases of so-called fast fashion have instead increased awareness of longer-lasting, higher-quality garments.
There is also a growing demand for information on how to care for and maintain textiles and clothing to extend their lifespan. Combining the staff’s broad expertise and the product’s capabilities can lead to opportunities for upselling and value creation. By offering the product as a service that extends the lifespan and maintains the original qualities of garments, you can position yourself to promote a positive and sustainable textile industry.